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The Better Good Life: An Essay on Personal Sustainability
When we hear the word “sustainability,” we tend to think in terms of the
environment and natural resources. But sustainability principles are equally
relevant to other parts of our lives, including our health, happiness and
collective well-being. For those of us seeking a more satisfying and sustainable
way of life, nature’s lessons about what works - and what doesn’t - can help
point the way.
By Pilar Gerasimo |
April 2009 |
In Search of Sustainability - and Satisfaction
The Good Life Gone Bad
Accounting for What Matters
Asking the Right Questions
Turning the Corner
Facing Reality
Taking Full Account
Make It Sustainable
Sustainable Happiness
Learning From Nature
Resources
Imagine a cherry tree in full bloom, its roots sunk into rich earth and its
branches covered with thousands of blossoms, all emitting a lovely fragrance and
containing thousands of seeds capable of producing many more cherry trees. The
petals begin to fall, covering the ground in a blanket of white flowers and
scattering the seeds everywhere. Some of the seeds will take root, but the
vast majority will simply break down along with the spent petals, becoming part
of the soil that nourishes the tree — along with thousands of other plants and
animals. Looking at this scene, do we shake our heads at the senseless waste,
mess and inefficiency? Does it look like the tree is working too hard, showing
signs of strain or collapse? Of course not. But why not? Well, for one
thing, because the whole process is beautiful, abundant and pleasure producing:
We enjoy seeing and smelling the trees in bloom, we’re pleased by the idea of
the trees multiplying (and producing delicious cherries), and everyone for miles
around seems to benefit in the process. The entire lifecycle of the cherry
tree is rewarding, and the only “waste” involved is an abundant sort of nutrient
cycling that only leads to more good things. Best of all, this show of
productivity and generosity seems to come quite naturally to the tree. It shows
no signs of discontent or resentment — in fact, it looks like it could keep this
up indefinitely with nothing but good, sustainable outcomes. The cherry-tree
scenario is one model that renowned designer and sustainable-development expert
William McDonough uses to illustrate how healthy, sustainable systems are
supposed to work. “Every last particle contributes in some way to the health of
a thriving ecosystem,” he writes in his essay (coauthored with Michael
Braungart), “The Extravagant Gesture: Nature, Design and the Transformation of
Human Industry” (available at www.mcdonough.com). Rampant production in
this scenario poses no problem, McDonough explains, because the tree returns all
of the resources it extracts (without deterioration or diminution), and it
produces no dangerous stockpiles of garbage or residual toxins in the process.
In fact, rampant production by the cherry tree only enriches everything around
it. In this system and most systems designed by nature, McDonough notes,
“Waste that stays waste does not exist. Instead, waste nourishes; waste equals
food.” If only we humans could be lucky and wise enough to live this way —
using our resources and energy to such good effect; making useful, beautiful,
extravagant contributions; and producing nothing but nourishing “byproducts” in
the process. If only our version of rampant production and consumption produced
so much pleasure and value and so little exhaustion, anxiety, depletion and
waste. Well, perhaps we can learn. More to the point, if we hope to create a
decent future for ourselves and succeeding generations, we must. After all, a
future produced by trends of the present — in which children are increasingly
treated for stress, obesity, high blood pressure and heart disease, and in which
our chronic health problems threaten to bankrupt our economy — is not much
of a future. We need to create something better. And for that to happen, we
must begin to reconsider which parts of our lives contribute to the cherry
tree’s brand of healthy vibrance and abundance, and which don’t. The happy
news is, the search for a more sustainable way of life can go hand in hand with
the pursuit of a healthier, more rewarding life. And isn’t that the kind of life
most of us are after?
In Search of Sustainability - and Satisfaction
McDonough’s cherry-tree
model represents several key principles of sustainability — including lifecycle
awareness, no-waste nutrient cycling and a commitment to “it’s-all-connected”
systems thinking. And it turns out that many of these principles can be usefully
applied not just to natural resources and ecosystems, but to all systems —
from frameworks for economic and industrial production to blueprints for
individual and collective well-being. For example, when we look at our lives
through the lens of sustainability, we can begin to see how unwise short-term
tradeoffs (fast food, skipped workouts, skimpy sleep, strictly-for-the-money
jobs) produce waste (squandered energy and vitality, unfulfilled personal
potential, excessive material consumption) and toxic byproducts (illness, excess
weight, depression, frustration, debt). Conversely, we can also see how
healthy choices and investments in our personal well-being can produce
profoundly positive results that extend to our broader circles of influence and
communities at large. When we’re feeling our best and overflowing with
energy and optimism, we tend to be of greater service and support to others.
We’re clearer of mind, meaning we can identify opportunities to reengineer the
things that aren’t working in our lives. We can also more fully appreciate and
emphasize the things that are (as opposed to feeling stuck in a rut, down in the
dumps, unappreciated or entitled to something we’re not getting). When you
look at it this way, it’s not hard to see why sustainability plays such an
important role in creating the conditions of a true “good life”: By definition,
sustainability principles discourage people from consuming or destroying
resources at a greater pace than they can replenish them. They also encourage
people to notice when buildups and depletions begin occurring and to correct
them as quickly as possible. As a result, sustainability-oriented approaches
tend to produce not just robust, resilient individuals, but resilient and
regenerative societies — the kind that manage to produce long-term benefits
for a great many without undermining the resources on which those benefits
depend. (For a thought-provoking exploration of how and why this has been true
historically, read Jared Diamond’s excellent book Collapse: How Societies Choose
to Fail or Succeed [Penguin Group, 2005].)
The Good Life Gone Bad
So, what exactly is a “good life”? Clearly, not
everyone shares the same definition, but most of us would prefer a life filled
with experiences we find pleasing and worthwhile and that contribute to an
overall sense of well-being. We’d prefer a life that feels good in the
moment, but that also lays the ground for a promising future — a life, like the
cherry tree’s, that contributes something of value and that benefits and
enriches the lives of others, or at least doesn’t cause them anxiety and
harm. Unfortunately, historically, our pursuit of the good life has focused
on increasing our material wealth and upgrading our socioeconomic status in the
short term. And, in the big picture, that approach has not turned out quite the
way we might have hoped. For too many, the current version of “the good
life” involves working too-long hours and driving too-long commutes. It has
us worrying and running ourselves ragged, overeating to soothe ourselves,
watching TV to distract ourselves, binge-shopping to sate our desire for more,
and popping prescription pills to keep troubling symptoms at bay. This version
of “the good life” has given us only moments a day with the people we love, and
virtually no time or inclination to participate as citizens or community
members. It has also given us anxiety attacks; obesity; depression; traffic
jams; urban sprawl; crushing daycare bills; a broken healthcare system; record
rates of addiction, divorce and incarceration; an imploding economy; and a
planet in peril. From an economic standpoint, we’re more productive than
we’ve ever been. We’ve focused on getting more done in less time. We’ve
surrounded ourselves with technologies designed to make our lives easier, more
comfortable and more amusing. Yet, instead of making us happy and healthy,
all of this has left a great many of us feeling depleted, lonely, strapped,
stressed and resentful. We don’t have enough time for ourselves, our loved ones,
our creative aspirations or our communities. And in the wake of the
bad-mortgage-meets-Wall-Street-greed crisis, much of the so-called value we’ve
been busy creating has seemingly vanished before our eyes, leaving future
generations of citizens to pay almost inconceivably huge bills. Meanwhile,
the quick-energy fuels we use to keep ourselves going ultimately leave us
feeling sluggish, inflamed and fatigued. The conveniences we’ve embraced to save
ourselves time have reduced us to an unimaginative, sedentary existence that
undermines our physical fitness and mental health and reduces our ability to
give our best gifts. Our bodies and minds are showing the telltale symptoms
of unsustainable systems at work — systems that put short-term rewards ahead of
long-term value. We’re beginning to suspect that the costs we’re incurring could
turn out to be unacceptably high if we ever stop to properly account for them,
which some of us are beginning to do.
Accounting for What Matters
Defining the good life in terms of
productivity, material rewards and personal accomplishment is a little like
viewing the gross domestic product (GDP) as an accurate measurement of social
and economic progress. In fact, the GDP is nothing more than a gross
tally of products and services bought and sold, with no distinctions between
transactions that enhance well-being and transactions that diminish it, and no
accounting for most of the “externalities” (like losses in vitality, beauty and
satisfaction) that actually have the greatest impact on our personal health and
welfare. We’d balk if any business attempted to present a picture
of financial health by simply tallying up all of its business activity — lumping
income and expense, assets and liabilities, and debits and credits together in
one impressive, apparently positive bottom-line number (which is, incidentally,
much the way our GDP is calculated). Yet, in many ways, we do the same kind
of flawed calculus in our own lives — regarding as measures of success the
gross sum of the to-dos we check off, the salaries we earn, the admiration we
attract and the rungs we climb on the corporate ladder. But not all of these
activities actually net us the happiness and satisfaction we seek, and in
the process of pursuing them, we can incur appalling costs to our health and
happiness. We also make vast sacrifices in terms of our personal relationships
and our contributions to the communities, societies and environments on which we
depend. This is the essence of unsustainability, the equivalent of a cherry
tree sucking up nutrients and resources and growing nothing but bare branches,
or worse — ugly, toxic, foul-smelling blooms. So what are our options?
Asking the Right Questions
In the past several years, many alternative,
GDP-like indexes have emerged and attempted to more accurately account for how
well (or, more often, how poorly) our economic growth is translating to
quality-of-life improvements. Measurement tools like the Genuine Progress
Indicator (GPI), developed by Redefining Progress, a nonpartisan public-policy
and economic think tank, factor in well-being and quality-of-life concerns by
considering both positive and negative impacts of various products and services.
They also measure more impacts overall (including impacts on elements of “being”
and “doing” vs. just “having”). And they evaluate whether various financial
expenditures represent a net gain or net loss — not just in economic terms, but
also in human, social and ecological ones (see “Sustainable Happiness,” below
). Perhaps it’s time to consider our personal health and well-being in
the same sort of broader context — distinguishing productive activities from
destructive ones, and figuring the true costs and unintended consequences of our
choices into the assessment of how well our lives are working. To that end,
we might begin asking questions like these: - Where, in our rush to
accomplish or enjoy “more” in the short run, are we inadvertently creating the
equivalent of garbage dumps and toxic spills (stress overloads, health crises,
battered relationships, debt) that will need to be cleaned up later at great
(think Superfund) effort and expense?
- Where, in our impatience to
garner maximum gains in personal productivity, wealth or achievement in minimum
time, are we setting the stage for bailout scenarios down the road? (Consider
the sacrifices endured by our families, friends and colleagues when we fall
victim to a bad mood, much less a serious illness or disabling health
condition.)
- Where, in an attempt to avoid uncertainty, experimentation
or change, are we burning through our limited and unrenewable resource of time
(staying at jobs that leave us depleted, for example), rather than striving to
harness our bottomless stores of purpose-driven enthusiasm (by, say, pursuing
careers or civic duties of real meaning)?
- Where are we making
short-sighted choices or non-choices (about our health, for example) that
sacrifice the resources we need (energy, vitality, clear focus) to make progress
and contributions in other areas of our lives?
In addition to these assessments, we can also begin imagining what a better
alternative would look like:
- What might be possible if we embraced a
different version of the good life — the kind of good life in which the vast
majority of our choices both feel good and do good?
- What if we took a
systems view of our life, acknowledging how various inputs and outputs play out
(for better or worse) over time? What if we fully considered how those around us
are affected by our choices now and in the long term?
- What if we
embraced more choices that honor our true nature, that gave us more
opportunities to use our talents and enthusiasms in the service of a higher
purpose?
One has to wonder how many of our health and fitness
challenges would evaporate under such conditions — how many compensatory
behaviors (overeating, hiding out, numbing out) would simply no longer have a
draw. How many health-sustaining behaviors would become easy and
natural choices if each of us were driven by a strong and joyful purpose, and
were no longer saddled with the stress and dissatisfaction inherent in the lives
we live now? Think about the cherry-tree effect implicit in such a scenario:
each of us getting our needs met, fulfilling our best potential, living at full
vitality, and contributing to healthy, vital, sustainable communities in the
process. If it sounds a bit idealistic, that’s probably because it describes
an ideal distant enough from our current reality to provoke a certain amount of
hopelessness. But that doesn’t mean it’s entirely unrealistic. In fact, it’s a
vision that many people are increasingly convinced is the only kind worth
pursuing.
Turning the Corner
Maybe it has something to do with how many of our
social, economic and ecological systems are showing signs of extreme strain.
Maybe it’s how many of us are sick and tired of being sick and tired — or of
living in a culture where everyone else seems sick and tired. Maybe it’s the
growing realization that no matter how busy and efficient we are, if our efforts
don’t feed us in a deep way, then all that output may be more than a little
misguided. Whatever the reason, a lot of us are asking: If our rampant
productivity doesn’t make us happy, doesn’t allow for calm and creativity,
doesn’t give us an opportunity to participate in a meaningful way — then,
really, what’s the point? These days, it seems that more of us are taking a
keen interest in seeking out better ways, and seeing the value of extending the
lessons of sustainability beyond the natural world and into our own
perspectives on what the good life is all about. In her book MegaTrends 2010:
The Rise of Conscious Capitalism (Hampton Roads, 2005), futurist Patricia
Aburdene describes a hopeful collection of social and economic trends shaped by
a large and influential subset of the American consuming public. What these 70
million individuals have in common, she explains, are some very specific
values-driven behaviors — most of which revolve around seeking a better, deeper,
more meaningful and sustainable quality of life. These “Conscious Consumers,”
as Aburdene characterizes them, are more carefully weighing material and
economic payoffs against moral and spiritual ones. They are balancing short-term
desires and conveniences with long-term well-being — not just their own, but
that of their local and larger communities, and of the planet as a whole. They
are acting, says Aburdene, out of a sort of “enlightened self- interest,” one
that is deeply rooted in concerns about sustainability in all its
forms. “Enlightened self-interest is not altruism,” she explains. “It’s
self-interest with a wider view. It asks: If I act in my own self-interest and
keep doing so, what are the ramifications of my choices? Which acts — that may
look fine right now — will come around and bite me and others one year from now?
Ten years? Twenty-five years?” In other words, Conscious Consumers are not
merely consumers, but engaged and concerned individuals who think in terms of
lifecycles, who perceive the subtleties and complexities of interconnected
systems. As John Muir famously said: “When one tugs at a single thing in
nature, he finds it attached to the rest of the world.” Just as the cherry tree
is tethered in a complex ecosystem of relationships, so are we.
Facing Reality
When we live in a way that diminishes us or weighs us down
— whether as the result of poor physical health and fitness, excess stress and
anxiety, or any compromise of our best potential — we inevitably affect
countless other people and systems whose well-being relies on our own. For
example, if we don’t have the time and energy to make food for ourselves and our
families, we end up eating poorly, which further diminishes our energy, and may
also result in our kids having behavior or attention problems at school,
undermining the quality of their experience there, and potentially creating
problems for others. If we skimp on sleep and relaxation in order to “get
more done,” we court illness and depression, risking both our own and others’
productivity and happiness in the process and diminishing the creativity with
which we approach challenges. At the individual level, unsustainable choices
create strain and misery. At the collective level, they do the same thing, with
exponential effect. Because, when not enough of us are living like thriving
cherry trees, cycles of scarcity (rather than abundance) ensue. Life gets harder
for everyone. As satisfaction and well-being go down, need and consumption go
up. Our sense of “enough” becomes distorted.
Taking Full Account
The basic question of sustainability is this: Can you
keep doing what you’re doing indefinitely and without ill effect to yourself and
the systems on which you depend — or are you (despite short-term rewards you may
be enjoying now, or the “someday” relief you’re hoping for) on a likely
trajectory to eventual suffering and destruction? When it comes to the
ecology of the planet, this question has become very pointed in recent years.
But posed in the context of our personal lives, the question is equally
instructive: Are we living like the cherry tree — part of a sustainable and
regenerative cycle — or are we sucking up resources, yet still obsessed with
what we don’t have? Are we continually generating new energy, vitality,
generosity and personal potential, or wasting it? The human reality, in most
cases, isn’t quite as pretty as the cherry tree in full bloom. We can work just
so hard and consume just so much before we begin to experience both diminishing
personal returns and increasing degenerative costs. And when enough of us are in
a chronically diminished state of well-being, the effect is a sort of social and
moral pollution — the human equivalent of the greenhouse gasses that threaten
our entire ecosystem. Accounting for these soft costs, or even
recognizing them as relevant externalities, is not something we’ve been trained
to do well. But all that is changing — in part, because many of us are beginning
to realize that much of what we’ve been sold in the name of “progress” is now
looking like anything but. And, in part, because we’re starting to believe that
not only might there be a better way, but that the principles for creating it
are staring us right in the face. By making personal choices that respect the
principles of sustainability, we can interrupt the toxic cycles of
overconsumption and overexertion. Ultimately, when confronted with the
possibility of a better quality of life and more satisfying expression of our
potential, the primary question becomes not just can we continue living the way
we have been, but perhaps just as important, why would we even want to? If
the approach we’ve been taking appears likely to make us miserable (and perhaps
extinct), then it makes sense to consider our options. How do we want to live
for the foreseeable and sustainable future, and what are the building blocks for
that future? What would it be like to live in a community where most people were
overflowing with vitality and looking for ways to be of service to
others? While no one expert or index or council claims to have all the
answers to that question, when it comes to discerning the fundamentals of the
good life, nature conveniently provides most of the models we need. It suggests
a framework by which we can better understand and apply the principles of
sustainability to our own lives. Now it’s up to us to apply them.
Make It Sustainable
Here are some right-now changes you can make to enhance and sustain your personal well-being: 1. Rethink Your Eating. Look beyond meal-to-meal concerns with weight. Aim to
eat consciously and selectively in keeping with the nourishment you want to take
in, the energy and personal gifts you want to contribute, and the influence you
want to have on the world around you. To that end, you might start
eating less meat, or fewer packaged foods, or you might start eating regularly
so that you have enough energy to exercise (and so that your low blood sugar
doesn’t negatively affect your mood and everyone around you). You also
might start packing your lunch, suggests money expert Vicki Robin: Not only will
you have more control over what and how you eat, but the money you’ll save
over the course of a career can amount to a year’s worth of work. “Bringing your
lunch saves you a year of your life,” she says. 2. Set a Regular
Bedtime Having a target bedtime can help you get the sleep you need to be
positive and productive, and to avoid becoming depleted and depressed. Research
confirms that adequate sleep is essential to clear thinking, balanced mood,
healthy metabolism, strong immunity, optimal vitality and strong professional
performance. Research also shows that going to bed earlier provides a
higher quality of rest than sleeping in, so get your hours at the start of the
night. By taking care of yourself in this simple way, you lay the groundwork for
all kinds of regenerative (vs. depleting) cycles. 3. Own Your Outcomes
If there are parts of your life you don’t like — parts that feel toxic,
frustrating or wasteful to you — be willing to trace the outcomes back to their
origins, including your choices around self-care, seeking help, balancing
priorities and sticking to your core values. Also examine the full
range of outputs and impacts: What waste or damage is occurring as a result of
this area of unresolved challenge? Who else and what else in your life might be
paying too-high a price for the scenario in question? If you’re unsure about
whether or not a choice or an activity you’re involved in is sustainable, ask
yourself the following questions: - Given the option, would I do or
choose this again? Would I do it indefinitely?
- How long can I keep this
up, and at what cost — not just to me, but to the other people and systems I
care about?
- What have I sacrificed to get here; what will it take for
me to continue? Are the rewards worth it, even if the other areas of my life
suffer?
Sustainable Happiness
Not all growth and productivity represent progress, particularly if you
consider happiness and well-being as part of the equation. The growing gap
between our gross domestic product and Genuine Progress Indicator (as
represented below) suggests we could be investing our resources with far
happier results.
 Data source: Redefining Progress, rprogress.org. Chart graphic courtesy of
Yes! magazine. Learn more about the most reliable, sustainable sources of happiness
and well-being in the Winter 2009 issue of Yes! magazine, available at www.yesmagazine.org.
Learning From Nature
What can we learn from ecological sustainability about
the best ways to balance and sustain our own lives? Here are a few key
lessons: - Everything is in relationship with everything else. So
overdrawing or overproducing in one area tends to negatively affect other areas.
An excessive focus on work can undermine your relationship with your partner or
kids. Diminished physical vitality or low mood can affect the quality of your
work and service to others.
- What comes around goes around. Trying to
“cheat” or “skimp” or “get away with something” in the short term generally
doesn’t work because the true costs of cheating eventually become painfully
obvious. And very often the “cleanup” costs more and takes longer than it would
have to simply do the right thing in the first place.
- Waste not, want not.
Unpleasant accumulations or unsustainable drains represent opportunities for
improvement and reinvention. Nature’s models of nutrient cycling show us that
what looks like waste can become food for a process we simply haven’t engaged
yet: Anxiety may be nervous energy that needs to be burned off, or a nudge to do
relaxation and self-inquiry exercises that will churn up new insights and ideas.
Excess fat may be fuel for enjoyable activities we’ve resisted doing or haven’t
yet discovered — or a clue that we’re hungry for something other than food. The
clutter in our homes may represent resources that we haven’t gotten around to
sharing. Look for ways to put waste and excess to work, and you may discover all
kinds of “nutrients” just looking for attention.
Resources
New Perspectives on Sustainability — www.mcdonough.com/writings_new_perspectives.htm/ Insightful
and thought-provoking essays on sustainability by expert William
McDonough. Genuine Progress Indicator — www.rprogress.org Serves up the latest
GPI figures, plus lots of fascinating background info, including Clifford
Cobb’s 2000 paper, “Measurement Tools and the Quality of Life” (www.rprogress.org/publications/2000/measure_qol.pdf). Happy
Planet Index — www.happyplanetindex.org An
innovative new measure that shows the ecological efficiency with which human
well-being is delivered and where, country by country, people live the longest
and happiest lives with the least amount of negative ecological
impact. Center for the New American Dream — www.newdream.org/ An organization dedicated
to helping Americans “consume responsibly to protect the environment, enhance
quality of life and promote social justice.” Take Back Your Time Campaign — www.timeday.org This initiative seeks to
challenge the epidemic of overwork, overscheduling and time famine that
threatens our health, relationships, communities and environment. The Story
of Stuff — www.storyofstuff.org Annie Leonard’s
20-minute video explains the lifecycle of the products we buy and reveals
the cycles of overwork, overconsumption and waste that undermine both human
and planetary well-being. Yes! Magazine — www.yesmagazine.org The magazine of
the Positive Futures network is a great resource for practical, progressive
advice on living in ways that help build a more just, sustainable and
compassionate world. Get more advice about avoiding burn-out and cultivating a “Sustainable Self”
from holistic health expert Connie Grauds, RPh, author of The Energy
Prescription (Bantam Dell, 2005), in the Web Extra! at the top right of this page.
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The Better Good Life: An Essay on Personal Sustainability
When we hear the word “sustainability,” we tend to think in terms of the
environment and natural resources. But sustainability principles are equally
relevant to other parts of our lives, including our health, happiness and
collective well-being. For those of us seeking a more satisfying and sustainable
way of life, nature’s lessons about what works - and what doesn’t - can help
point the way.
By Pilar Gerasimo | Features, April 2009 |
In Search of Sustainability - and Satisfaction
The Good Life Gone Bad
Accounting for What Matters
Asking the Right Questions
Turning the Corner
Facing Reality
Taking Full Account
Make It Sustainable
Sustainable Happiness
Learning From Nature
Resources
Imagine a cherry tree in full bloom, its roots sunk into rich earth and its
branches covered with thousands of blossoms, all emitting a lovely fragrance and
containing thousands of seeds capable of producing many more cherry trees. The
petals begin to fall, covering the ground in a blanket of white flowers and
scattering the seeds everywhere. Some of the seeds will take root, but the
vast majority will simply break down along with the spent petals, becoming part
of the soil that nourishes the tree — along with thousands of other plants and
animals. Looking at this scene, do we shake our heads at the senseless waste,
mess and inefficiency? Does it look like the tree is working too hard, showing
signs of strain or collapse? Of course not. But why not? Well, for one
thing, because the whole process is beautiful, abundant and pleasure producing:
We enjoy seeing and smelling the trees in bloom, we’re pleased by the idea of
the trees multiplying (and producing delicious cherries), and everyone for miles
around seems to benefit in the process. The entire lifecycle of the cherry
tree is rewarding, and the only “waste” involved is an abundant sort of nutrient
cycling that only leads to more good things. Best of all, this show of
productivity and generosity seems to come quite naturally to the tree. It shows
no signs of discontent or resentment — in fact, it looks like it could keep this
up indefinitely with nothing but good, sustainable outcomes. The cherry-tree
scenario is one model that renowned designer and sustainable-development expert
William McDonough uses to illustrate how healthy, sustainable systems are
supposed to work. “Every last particle contributes in some way to the health of
a thriving ecosystem,” he writes in his essay (coauthored with Michael
Braungart), “The Extravagant Gesture: Nature, Design and the Transformation of
Human Industry” (available at www.mcdonough.com). Rampant production in
this scenario poses no problem, McDonough explains, because the tree returns all
of the resources it extracts (without deterioration or diminution), and it
produces no dangerous stockpiles of garbage or residual toxins in the process.
In fact, rampant production by the cherry tree only enriches everything around
it. In this system and most systems designed by nature, McDonough notes,
“Waste that stays waste does not exist. Instead, waste nourishes; waste equals
food.” If only we humans could be lucky and wise enough to live this way —
using our resources and energy to such good effect; making useful, beautiful,
extravagant contributions; and producing nothing but nourishing “byproducts” in
the process. If only our version of rampant production and consumption produced
so much pleasure and value and so little exhaustion, anxiety, depletion and
waste. Well, perhaps we can learn. More to the point, if we hope to create a
decent future for ourselves and succeeding generations, we must. After all, a
future produced by trends of the present — in which children are increasingly
treated for stress, obesity, high blood pressure and heart disease, and in which
our chronic health problems threaten to bankrupt our economy — is not much
of a future. We need to create something better. And for that to happen, we
must begin to reconsider which parts of our lives contribute to the cherry
tree’s brand of healthy vibrance and abundance, and which don’t. The happy
news is, the search for a more sustainable way of life can go hand in hand with
the pursuit of a healthier, more rewarding life. And isn’t that the kind of life
most of us are after?
In Search of Sustainability - and Satisfaction (Back to Top)
McDonough’s cherry-tree
model represents several key principles of sustainability — including lifecycle
awareness, no-waste nutrient cycling and a commitment to “it’s-all-connected”
systems thinking. And it turns out that many of these principles can be usefully
applied not just to natural resources and ecosystems, but to all systems —
from frameworks for economic and industrial production to blueprints for
individual and collective well-being. For example, when we look at our lives
through the lens of sustainability, we can begin to see how unwise short-term
tradeoffs (fast food, skipped workouts, skimpy sleep, strictly-for-the-money
jobs) produce waste (squandered energy and vitality, unfulfilled personal
potential, excessive material consumption) and toxic byproducts (illness, excess
weight, depression, frustration, debt). Conversely, we can also see how
healthy choices and investments in our personal well-being can produce
profoundly positive results that extend to our broader circles of influence and
communities at large. When we’re feeling our best and overflowing with
energy and optimism, we tend to be of greater service and support to others.
We’re clearer of mind, meaning we can identify opportunities to reengineer the
things that aren’t working in our lives. We can also more fully appreciate and
emphasize the things that are (as opposed to feeling stuck in a rut, down in the
dumps, unappreciated or entitled to something we’re not getting). When you
look at it this way, it’s not hard to see why sustainability plays such an
important role in creating the conditions of a true “good life”: By definition,
sustainability principles discourage people from consuming or destroying
resources at a greater pace than they can replenish them. They also encourage
people to notice when buildups and depletions begin occurring and to correct
them as quickly as possible. As a result, sustainability-oriented approaches
tend to produce not just robust, resilient individuals, but resilient and
regenerative societies — the kind that manage to produce long-term benefits
for a great many without undermining the resources on which those benefits
depend. (For a thought-provoking exploration of how and why this has been true
historically, read Jared Diamond’s excellent book Collapse: How Societies Choose
to Fail or Succeed [Penguin Group, 2005].)
The Good Life Gone Bad (Back to Top)
So, what exactly is a “good life”? Clearly, not
everyone shares the same definition, but most of us would prefer a life filled
with experiences we find pleasing and worthwhile and that contribute to an
overall sense of well-being. We’d prefer a life that feels good in the
moment, but that also lays the ground for a promising future — a life, like the
cherry tree’s, that contributes something of value and that benefits and
enriches the lives of others, or at least doesn’t cause them anxiety and
harm. Unfortunately, historically, our pursuit of the good life has focused
on increasing our material wealth and upgrading our socioeconomic status in the
short term. And, in the big picture, that approach has not turned out quite the
way we might have hoped. For too many, the current version of “the good
life” involves working too-long hours and driving too-long commutes. It has
us worrying and running ourselves ragged, overeating to soothe ourselves,
watching TV to distract ourselves, binge-shopping to sate our desire for more,
and popping prescription pills to keep troubling symptoms at bay. This version
of “the good life” has given us only moments a day with the people we love, and
virtually no time or inclination to participate as citizens or community
members. It has also given us anxiety attacks; obesity; depression; traffic
jams; urban sprawl; crushing daycare bills; a broken healthcare system; record
rates of addiction, divorce and incarceration; an imploding economy; and a
planet in peril. From an economic standpoint, we’re more productive than
we’ve ever been. We’ve focused on getting more done in less time. We’ve
surrounded ourselves with technologies designed to make our lives easier, more
comfortable and more amusing. Yet, instead of making us happy and healthy,
all of this has left a great many of us feeling depleted, lonely, strapped,
stressed and resentful. We don’t have enough time for ourselves, our loved ones,
our creative aspirations or our communities. And in the wake of the
bad-mortgage-meets-Wall-Street-greed crisis, much of the so-called value we’ve
been busy creating has seemingly vanished before our eyes, leaving future
generations of citizens to pay almost inconceivably huge bills. Meanwhile,
the quick-energy fuels we use to keep ourselves going ultimately leave us
feeling sluggish, inflamed and fatigued. The conveniences we’ve embraced to save
ourselves time have reduced us to an unimaginative, sedentary existence that
undermines our physical fitness and mental health and reduces our ability to
give our best gifts. Our bodies and minds are showing the telltale symptoms
of unsustainable systems at work — systems that put short-term rewards ahead of
long-term value. We’re beginning to suspect that the costs we’re incurring could
turn out to be unacceptably high if we ever stop to properly account for them,
which some of us are beginning to do.
Accounting for What Matters (Back to Top)
Defining the good life in terms of
productivity, material rewards and personal accomplishment is a little like
viewing the gross domestic product (GDP) as an accurate measurement of social
and economic progress. In fact, the GDP is nothing more than a gross
tally of products and services bought and sold, with no distinctions between
transactions that enhance well-being and transactions that diminish it, and no
accounting for most of the “externalities” (like losses in vitality, beauty and
satisfaction) that actually have the greatest impact on our personal health and
welfare. We’d balk if any business attempted to present a picture
of financial health by simply tallying up all of its business activity — lumping
income and expense, assets and liabilities, and debits and credits together in
one impressive, apparently positive bottom-line number (which is, incidentally,
much the way our GDP is calculated). Yet, in many ways, we do the same kind
of flawed calculus in our own lives — regarding as measures of success the
gross sum of the to-dos we check off, the salaries we earn, the admiration we
attract and the rungs we climb on the corporate ladder. But not all of these
activities actually net us the happiness and satisfaction we seek, and in
the process of pursuing them, we can incur appalling costs to our health and
happiness. We also make vast sacrifices in terms of our personal relationships
and our contributions to the communities, societies and environments on which we
depend. This is the essence of unsustainability, the equivalent of a cherry
tree sucking up nutrients and resources and growing nothing but bare branches,
or worse — ugly, toxic, foul-smelling blooms. So what are our options?
Asking the Right Questions (Back to Top)
In the past several years, many alternative,
GDP-like indexes have emerged and attempted to more accurately account for how
well (or, more often, how poorly) our economic growth is translating to
quality-of-life improvements. Measurement tools like the Genuine Progress
Indicator (GPI), developed by Redefining Progress, a nonpartisan public-policy
and economic think tank, factor in well-being and quality-of-life concerns by
considering both positive and negative impacts of various products and services.
They also measure more impacts overall (including impacts on elements of “being”
and “doing” vs. just “having”). And they evaluate whether various financial
expenditures represent a net gain or net loss — not just in economic terms, but
also in human, social and ecological ones (see “Sustainable Happiness,” below
). Perhaps it’s time to consider our personal health and well-being in
the same sort of broader context — distinguishing productive activities from
destructive ones, and figuring the true costs and unintended consequences of our
choices into the assessment of how well our lives are working. To that end,
we might begin asking questions like these: - Where, in our rush to
accomplish or enjoy “more” in the short run, are we inadvertently creating the
equivalent of garbage dumps and toxic spills (stress overloads, health crises,
battered relationships, debt) that will need to be cleaned up later at great
(think Superfund) effort and expense?
- Where, in our impatience to
garner maximum gains in personal productivity, wealth or achievement in minimum
time, are we setting the stage for bailout scenarios down the road? (Consider
the sacrifices endured by our families, friends and colleagues when we fall
victim to a bad mood, much less a serious illness or disabling health
condition.)
- Where, in an attempt to avoid uncertainty, experimentation
or change, are we burning through our limited and unrenewable resource of time
(staying at jobs that leave us depleted, for example), rather than striving to
harness our bottomless stores of purpose-driven enthusiasm (by, say, pursuing
careers or civic duties of real meaning)?
- Where are we making
short-sighted choices or non-choices (about our health, for example) that
sacrifice the resources we need (energy, vitality, clear focus) to make progress
and contributions in other areas of our lives?
In addition to these assessments, we can also begin imagining what a better
alternative would look like:
- What might be possible if we embraced a
different version of the good life — the kind of good life in which the vast
majority of our choices both feel good and do good?
- What if we took a
systems view of our life, acknowledging how various inputs and outputs play out
(for better or worse) over time? What if we fully considered how those around us
are affected by our choices now and in the long term?
- What if we
embraced more choices that honor our true nature, that gave us more
opportunities to use our talents and enthusiasms in the service of a higher
purpose?
One has to wonder how many of our health and fitness
challenges would evaporate under such conditions — how many compensatory
behaviors (overeating, hiding out, numbing out) would simply no longer have a
draw. How many health-sustaining behaviors would become easy and
natural choices if each of us were driven by a strong and joyful purpose, and
were no longer saddled with the stress and dissatisfaction inherent in the lives
we live now? Think about the cherry-tree effect implicit in such a scenario:
each of us getting our needs met, fulfilling our best potential, living at full
vitality, and contributing to healthy, vital, sustainable communities in the
process. If it sounds a bit idealistic, that’s probably because it describes
an ideal distant enough from our current reality to provoke a certain amount of
hopelessness. But that doesn’t mean it’s entirely unrealistic. In fact, it’s a
vision that many people are increasingly convinced is the only kind worth
pursuing.
Turning the Corner (Back to Top)
Maybe it has something to do with how many of our
social, economic and ecological systems are showing signs of extreme strain.
Maybe it’s how many of us are sick and tired of being sick and tired — or of
living in a culture where everyone else seems sick and tired. Maybe it’s the
growing realization that no matter how busy and efficient we are, if our efforts
don’t feed us in a deep way, then all that output may be more than a little
misguided. Whatever the reason, a lot of us are asking: If our rampant
productivity doesn’t make us happy, doesn’t allow for calm and creativity,
doesn’t give us an opportunity to participate in a meaningful way — then,
really, what’s the point? These days, it seems that more of us are taking a
keen interest in seeking out better ways, and seeing the value of extending the
lessons of sustainability beyond the natural world and into our own
perspectives on what the good life is all about. In her book MegaTrends 2010:
The Rise of Conscious Capitalism (Hampton Roads, 2005), futurist Patricia
Aburdene describes a hopeful collection of social and economic trends shaped by
a large and influential subset of the American consuming public. What these 70
million individuals have in common, she explains, are some very specific
values-driven behaviors — most of which revolve around seeking a better, deeper,
more meaningful and sustainable quality of life. These “Conscious Consumers,”
as Aburdene characterizes them, are more carefully weighing material and
economic payoffs against moral and spiritual ones. They are balancing short-term
desires and conveniences with long-term well-being — not just their own, but
that of their local and larger communities, and of the planet as a whole. They
are acting, says Aburdene, out of a sort of “enlightened self- interest,” one
that is deeply rooted in concerns about sustainability in all its
forms. “Enlightened self-interest is not altruism,” she explains. “It’s
self-interest with a wider view. It asks: If I act in my own self-interest and
keep doing so, what are the ramifications of my choices? Which acts — that may
look fine right now — will come around and bite me and others one year from now?
Ten years? Twenty-five years?” In other words, Conscious Consumers are not
merely consumers, but engaged and concerned individuals who think in terms of
lifecycles, who perceive the subtleties and complexities of interconnected
systems. As John Muir famously said: “When one tugs at a single thing in
nature, he finds it attached to the rest of the world.” Just as the cherry tree
is tethered in a complex ecosystem of relationships, so are we.
Facing Reality (Back to Top)
When we live in a way that diminishes us or weighs us down
— whether as the result of poor physical health and fitness, excess stress and
anxiety, or any compromise of our best potential — we inevitably affect
countless other people and systems whose well-being relies on our own. For
example, if we don’t have the time and energy to make food for ourselves and our
families, we end up eating poorly, which further diminishes our energy, and may
also result in our kids having behavior or attention problems at school,
undermining the quality of their experience there, and potentially creating
problems for others. If we skimp on sleep and relaxation in order to “get
more done,” we court illness and depression, risking both our own and others’
productivity and happiness in the process and diminishing the creativity with
which we approach challenges. At the individual level, unsustainable choices
create strain and misery. At the collective level, they do the same thing, with
exponential effect. Because, when not enough of us are living like thriving
cherry trees, cycles of scarcity (rather than abundance) ensue. Life gets harder
for everyone. As satisfaction and well-being go down, need and consumption go
up. Our sense of “enough” becomes distorted.
Taking Full Account (Back to Top)
The basic question of sustainability is this: Can you
keep doing what you’re doing indefinitely and without ill effect to yourself and
the systems on which you depend — or are you (despite short-term rewards you may
be enjoying now, or the “someday” relief you’re hoping for) on a likely
trajectory to eventual suffering and destruction? When it comes to the
ecology of the planet, this question has become very pointed in recent years.
But posed in the context of our personal lives, the question is equally
instructive: Are we living like the cherry tree — part of a sustainable and
regenerative cycle — or are we sucking up resources, yet still obsessed with
what we don’t have? Are we continually generating new energy, vitality,
generosity and personal potential, or wasting it? The human reality, in most
cases, isn’t quite as pretty as the cherry tree in full bloom. We can work just
so hard and consume just so much before we begin to experience both diminishing
personal returns and increasing degenerative costs. And when enough of us are in
a chronically diminished state of well-being, the effect is a sort of social and
moral pollution — the human equivalent of the greenhouse gasses that threaten
our entire ecosystem. Accounting for these soft costs, or even
recognizing them as relevant externalities, is not something we’ve been trained
to do well. But all that is changing — in part, because many of us are beginning
to realize that much of what we’ve been sold in the name of “progress” is now
looking like anything but. And, in part, because we’re starting to believe that
not only might there be a better way, but that the principles for creating it
are staring us right in the face. By making personal choices that respect the
principles of sustainability, we can interrupt the toxic cycles of
overconsumption and overexertion. Ultimately, when confronted with the
possibility of a better quality of life and more satisfying expression of our
potential, the primary question becomes not just can we continue living the way
we have been, but perhaps just as important, why would we even want to? If
the approach we’ve been taking appears likely to make us miserable (and perhaps
extinct), then it makes sense to consider our options. How do we want to live
for the foreseeable and sustainable future, and what are the building blocks for
that future? What would it be like to live in a community where most people were
overflowing with vitality and looking for ways to be of service to
others? While no one expert or index or council claims to have all the
answers to that question, when it comes to discerning the fundamentals of the
good life, nature conveniently provides most of the models we need. It suggests
a framework by which we can better understand and apply the principles of
sustainability to our own lives. Now it’s up to us to apply them.
Make It Sustainable (Back to Top)
Here are some right-now changes you can make to enhance and sustain your personal well-being: 1. Rethink Your Eating. Look beyond meal-to-meal concerns with weight. Aim to
eat consciously and selectively in keeping with the nourishment you want to take
in, the energy and personal gifts you want to contribute, and the influence you
want to have on the world around you. To that end, you might start
eating less meat, or fewer packaged foods, or you might start eating regularly
so that you have enough energy to exercise (and so that your low blood sugar
doesn’t negatively affect your mood and everyone around you). You also
might start packing your lunch, suggests money expert Vicki Robin: Not only will
you have more control over what and how you eat, but the money you’ll save
over the course of a career can amount to a year’s worth of work. “Bringing your
lunch saves you a year of your life,” she says. 2. Set a Regular
Bedtime Having a target bedtime can help you get the sleep you need to be
positive and productive, and to avoid becoming depleted and depressed. Research
confirms that adequate sleep is essential to clear thinking, balanced mood,
healthy metabolism, strong immunity, optimal vitality and strong professional
performance. Research also shows that going to bed earlier provides a
higher quality of rest than sleeping in, so get your hours at the start of the
night. By taking care of yourself in this simple way, you lay the groundwork for
all kinds of regenerative (vs. depleting) cycles. 3. Own Your Outcomes
If there are parts of your life you don’t like — parts that feel toxic,
frustrating or wasteful to you — be willing to trace the outcomes back to their
origins, including your choices around self-care, seeking help, balancing
priorities and sticking to your core values. Also examine the full
range of outputs and impacts: What waste or damage is occurring as a result of
this area of unresolved challenge? Who else and what else in your life might be
paying too-high a price for the scenario in question? If you’re unsure about
whether or not a choice or an activity you’re involved in is sustainable, ask
yourself the following questions: - Given the option, would I do or
choose this again? Would I do it indefinitely?
- How long can I keep this
up, and at what cost — not just to me, but to the other people and systems I
care about?
- What have I sacrificed to get here; what will it take for
me to continue? Are the rewards worth it, even if the other areas of my life
suffer?
Sustainable Happiness (Back to Top)
Not all growth and productivity represent progress, particularly if you
consider happiness and well-being as part of the equation. The growing gap
between our gross domestic product and Genuine Progress Indicator (as
represented below) suggests we could be investing our resources with far
happier results.
 Data source: Redefining Progress, rprogress.org. Chart graphic courtesy of
Yes! magazine. Learn more about the most reliable, sustainable sources of happiness
and well-being in the Winter 2009 issue of Yes! magazine, available at www.yesmagazine.org.
Learning From Nature (Back to Top)
What can we learn from ecological sustainability about
the best ways to balance and sustain our own lives? Here are a few key
lessons: - Everything is in relationship with everything else. So
overdrawing or overproducing in one area tends to negatively affect other areas.
An excessive focus on work can undermine your relationship with your partner or
kids. Diminished physical vitality or low mood can affect the quality of your
work and service to others.
- What comes around goes around. Trying to
“cheat” or “skimp” or “get away with something” in the short term generally
doesn’t work because the true costs of cheating eventually become painfully
obvious. And very often the “cleanup” costs more and takes longer than it would
have to simply do the right thing in the first place.
- Waste not, want not.
Unpleasant accumulations or unsustainable drains represent opportunities for
improvement and reinvention. Nature’s models of nutrient cycling show us that
what looks like waste can become food for a process we simply haven’t engaged
yet: Anxiety may be nervous energy that needs to be burned off, or a nudge to do
relaxation and self-inquiry exercises that will churn up new insights and ideas.
Excess fat may be fuel for enjoyable activities we’ve resisted doing or haven’t
yet discovered — or a clue that we’re hungry for something other than food. The
clutter in our homes may represent resources that we haven’t gotten around to
sharing. Look for ways to put waste and excess to work, and you may discover all
kinds of “nutrients” just looking for attention.
Resources (Back to Top)
New Perspectives on Sustainability — www.mcdonough.com/writings_new_perspectives.htm/ Insightful
and thought-provoking essays on sustainability by expert William
McDonough. Genuine Progress Indicator — www.rprogress.org Serves up the latest
GPI figures, plus lots of fascinating background info, including Clifford
Cobb’s 2000 paper, “Measurement Tools and the Quality of Life” (www.rprogress.org/publications/2000/measure_qol.pdf). Happy
Planet Index — www.happyplanetindex.org An
innovative new measure that shows the ecological efficiency with which human
well-being is delivered and where, country by country, people live the longest
and happiest lives with the least amount of negative ecological
impact. Center for the New American Dream — www.newdream.org/ An organization dedicated
to helping Americans “consume responsibly to protect the environment, enhance
quality of life and promote social justice.” Take Back Your Time Campaign — www.timeday.org This initiative seeks to
challenge the epidemic of overwork, overscheduling and time famine that
threatens our health, relationships, communities and environment. The Story
of Stuff — www.storyofstuff.org Annie Leonard’s
20-minute video explains the lifecycle of the products we buy and reveals
the cycles of overwork, overconsumption and waste that undermine both human
and planetary well-being. Yes! Magazine — www.yesmagazine.org The magazine of
the Positive Futures network is a great resource for practical, progressive
advice on living in ways that help build a more just, sustainable and
compassionate world. Get more advice about avoiding burn-out and cultivating a “Sustainable Self”
from holistic health expert Connie Grauds, RPh, author of The Energy
Prescription (Bantam Dell, 2005), in the Web Extra! at the top right of this page.
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