Happy, Healthy Retail Trends
I was wheeling around Target last night loading up on dental floss and water filters when I was seduced (per the usual) by this season’s Go International designer line, Rogan Gregory for Target (read about some the shopping mania that happened when the collection first hit shelves here). I grabbed a few shirts and a dress, tried them on, fell in love, begged the better half to let me allot some funds to the “necessary development of my work wardrobe” (ha ha), and then promptly tried them all on again in front of the mirror at home. It was then, as I was simultaneously cutting off the tags, that I read the labels and realized the clothes were all made from 100% organic cotton!
Holy crap! I’d just bought reasonably-priced organic clothes that had been so mainstreamed — that were just so much a part of the store vernacular — that I didn’t even know they were organic until I got home. How cool is that?!
And did I mention how well-designed the line is? If you’re not already at Target (because, let’s face it, who isn’t there most of the time anyway?), get thee to your nearest outlet and savor the democratization of organic attire!
My recent Target trip also led to the discovery that they’re carrying one of my favorite, all-natural body care product lines, Weleda. I can’t say enough about Weleda’s products — from how yummy they smell, to how wonderful they feel, to how pristine and ecologically-sound their ingredients are.
Learn more about Weleda, and read a comprehensive and detailed list of their all-natural ingredients at their website. Or, next time you’re grabbing toilet paper at the Targ, go nuts with the Weleda testers. You’ll be in an all-natural sensory heaven.
I also — happily — spied Dr. Bronner’s on the Target shelves. Those of you who are familiar with “Dr. Bronner’s Magic All-One Soap” already know that this soap is the best thing going.
Not only is it all-natural, ecological, pure-Castile (which simply means that it’s vegetable oil-based as opposed to animal fat-based) soap that you can use to do everything from wash the dishes to scour the bath tub to brush your teeth, it’s also now certified USDA organic (all the liquid and bar soaps are at least).
Best of all, though, is Dr. Bronner’s package labeling which, in the densest type ever put on a bottle of soap, urges us, in so, so, so, so, sooooo many words to, ahem, “realize our transcendent unity across religious and ethnic divides.” It’s awesome and, if reading it doesn’t make you feel instantly, transcendently unified, it will make you giggle. And give you cataracts.
I’m not in the habit of promoting consumption, BUT I’m all for the democratization of high-quality, authentically natural products becoming more mainstream. Props to Target for bringing more good, healthy stuff our way!